What is Beauty ?

Beauty science is about recognizing the essential science behind the beauty products used every day. P&G Beauty scientists deliver meaningful, measurable and noticeable results consistently to the consumer, through their innovation in the lab. Fundamental hair, skin and color science is the foundation of P&G Beauty's innovation, which is inspired by a deep understanding of the desires and needs of men and women.
What is beauty ? To many people the fields of "beauty" and "science" may have no apparent connection. But a closer look at the technologies used to develop today's beauty care products reveals that beauty science is about illuminating beauty through the use of cutting edge science. As the beauty industry strives to meet consumer demand for skin and hair care products that are more than just aesthetically pleasing, beauty scientists are challenged to apply cutting edge sciences such as genomics, cellular biology and polymer chemistry to create products that help unlock and reveal the inner beauty of women and men.
As a global leader in beauty research, P&G Beauty delivers products with noticeable beauty and health benefits-from hair and skin to cosmetics, fragrances and colorants-to consumers around the globe. Fundamental hair, skin and color science is the foundation of P&G Beauty's innovation, which is inspired by a deep understanding of the desires and needs of men and women.
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